The families who thrive after tragedy, and the retirees who never lie awake fearing a market crash, all had one thing in common. They had a plan built before they needed it. Let's build yours.
It's rarely one big fear. It's the quiet ones. A spouse scrambling to pay bills. A funeral draining the emergency fund. A retirement account that took 30 years to build, cut in half by a market crash you didn't see coming. These fears are real, and every one of them has a solution.
The average household carries 18 months of debt. Without your income, how long before the mortgage falls behind and the savings are gone?
See the solution →Final expenses average $12,000–$25,000. With no plan in place, that cost lands squarely on the people already grieving the most.
See the solution →Your 401(k), IRA, or old employer plan is fully exposed to the market. A single bad year near retirement can erase a decade of growth, right when you have no time to recover.
See the solution →People are living into their 90s. A portfolio that looked like "enough" at 65 can run dry by 78. Outliving your savings is now the #1 retirement fear in America.
See the solution →Money from a former employer or a plan you no longer manage is often left drifting in market risk, with no protection and no guaranteed income attached to it.
See the solution →A legacy is about whether the people you love most are set up to thrive long after you're gone, not just covered for the costs of your passing.
See the solution →"The most expensive financial mistake a family can make is waiting for the right time — because whether it's protection or retirement, the right time to plan is always before you need it."
Get Your Free Protection Review →Most insurance agents work for a single company, which means their loyalty is split between you and the carrier writing their commission check. Reaves|Fuller Financial was built differently. As independent brokers with access to 50+ top-rated carriers, our only obligation is to you.
Michael brings 30 years of financial discipline to every plan he builds, including 24 years in regional finance leadership before dedicating himself to protecting families and retirements full time.
His focus is the retirement side of the house: helping people move money out of market risk and into strategies that protect principal and create income they can't outlive. He believes a plan should be simple, honest, and built around your goals, not a product pitch.
Eric shops the market on your behalf and cuts through the complexity, building coverage that actually fits your life: your budget, your goals, and your family's unique situation.
His focus is protection: making sure the people you love most are never left wondering how they'll survive without you. Every consultation is straight talk, zero pressure, and zero jargon, just an honest look at what you need and what it costs.
"Our job isn't to sell you a policy. It's to make sure that whatever life brings, your family and your future are already taken care of."
— Michael Reaves & Eric Fuller, Co-FoundersThere's no one-size-fits-all in financial protection. Whether you're 35 with a young family, 58 with an old 401(k) exposed to the market, or 72 protecting your estate, there's a strategy built for exactly where you are.
If your retirement savings live in a 401(k), an old employer plan, or an IRA, they're fully exposed to the next market crash. A Fixed Indexed Annuity (FIA) lets you roll that money into a strategy that protects your principal and still lets it grow. You can roll over an old 401(k) or IRA into an FIA as a tax-advantaged transfer, without triggering a taxable event when done correctly.
Term life insurance is the most powerful dollar-for-dollar protection available. During the years your income matters most, while the mortgage is live, while the kids are in school, while your business depends on you, term coverage replaces that income completely. Policies from 10 to 30 years, at rates that may surprise you.
Final expense life insurance is designed for one purpose: to cover every cost that comes when a life ends, from the funeral and burial to medical bills and outstanding debts. Coverage typically ranges from $5,000 to $50,000, premiums are designed to stay level, and no medical exam is required. Your family receives a tax-free benefit, fast, when they need it most.
Whole life insurance is designed to last your entire life and build guaranteed cash value over time. As a permanent financial asset, it grows tax-deferred, can be borrowed against during your lifetime, and passes a tax-free death benefit to your heirs. For those building generational wealth, whole life can be a cornerstone tool, not just a safety net.
Indexed Universal Life (IUL) links your cash value growth to a market index while protecting that cash value from negative index returns. When the index rises, you can participate up to a cap. When it falls, your credited value is designed not to go backward. It pairs a tax-free death benefit with flexible, index-linked accumulation, an option worth reviewing alongside whole life and FIAs.
"My husband passed away 14 months after we sat down with them. I had just turned 52. Because of the plan we put in place, I didn't lose the house. I didn't drain savings. My kids didn't have to step in financially. I had time to grieve. That's what this is really about."
From policy placement to claim paid.
The process worked exactly as promised.
"I had an old 401(k) I kept meaning to deal with. They showed me how to roll it into an annuity that protects the principal. For the first time, I'm not scared of a market crash."
"The virtual session was seamless. 45 minutes, completely clear, no pressure. By the end I understood exactly what I was buying and why. My policy was approved days later."
A no-obligation, 45-minute strategy call via Zoom or phone. No forms beforehand. Just bring your questions and your goals. We bring the answers and the market research.
We shop 50+ top-rated carriers to build a strategy that fits your life, your budget, and your retirement goals. You'll see side-by-side comparisons in plain English, zero jargon.
Once your coverage and retirement strategy are in place, let go of the worry. Your family is protected, your savings are secured, and we remain available for annual reviews as life evolves.
Whether it's protecting your family or protecting the retirement you worked a lifetime to build, 45 minutes is all it takes to start. Completely virtual, completely free. The cost of waiting is a risk no family should take.
Book Your Free Virtual Session →